The beauty industry can feel like the Wild West-each new product more confusing than the last. How do we know if what we're purchasing is right for us? Well, it turns out that a lot of us are making mistakes that we didn't even know existed.В
I spoke with Artemis Patrick, the senior vice president of merchandising at Sephora, about the most common blunders that happen during the process of deciding on a beauty regimen-as well as the ways to make sure you never make the same mistake twice.
Keep scrolling to find out what you've been doing wrong all along.
вЂњTheВ most common beauty blunder we see at Sephora is our clients shopping for complexion products that aren't suited forВ their skin tone. With so many brands,В formulations, and shade names to choose from, we understand thatВ complexion, in particular, can be a tough landscape to navigate! It's important that clients take into consideration their skin surface and undertones to best find shadesВ that work for their own coloring.вЂќ
вЂњKnowing your skin type and being attuned to your formulation preferences is a very important skill when shopping for beauty-whether it's skincare (cream or serum?), fragrance (spray or rollerball?), or color cosmetics like foundation, eyeliner, lip color, blush, and more (liquid, powder,В cream, gel?). Frequently we'll see clients purchase formulations that aren't suited for the skin type (e.g. those with dry skin purchasing powder formulations, which then cling to the skin's dry patches for uneven application) and then aren't happy with the results. We offer a wide variety of formulations within each category at Sephora to ensure that there are enough options to fit everyone's skin type and personal preferences. Plus, we encourage clients to try the products with our open testers and employ the help of our cast members and digital services to help discover what's right for them.вЂќ
вЂњWhile we appreciate loyalty, we always try to encourage our clients to be open-minded about different products from different brands, as each companyВ has aВ unique point of view, formulation, and offerings. What works for one person may not suit another, and the best part about shopping for beauty is that you can take advantage of exploring the best products from a multitude ofВ brands all under one house.вЂќ
вЂњOften, people invest in makeup products but skimp onВ application tools. Whether it's a sponge or a specific typeВ of brush, having the right tools is just asВ essential as the color cosmetics you buy; if they're not appliedВ correctly, you'll never see their full efficacy.вЂќ
вЂњOften, shoppers forget to invest in proper primers and prep steps to ensure that their color cosmetics are applied smoothly and have staying power. After all, great makeup starts with great skin! Your number one prep step should always be taking care of your skin with the proper hydration, nourishment, and treatments. Without the right steps, results don't reach their maximum payoff or longevity.вЂќMake Up For Ever Step 1 Skin Equalizer Primer $37Shop
вЂњWe all love beauty and are here to help you-just ask!В LetВ ourВ experts help to guide you based onВ what makes you feel great. After all, theyВ are familiar with all of the offerings from all of the brands available, so they are a great resource and sounding board.вЂќ
вЂњWe provide a variety of in-store technologies likeВ Sephora + Pantone Color IQ toВ scientificallyВ match your skin tone to your perfect matches of foundation, lip color, and concealer across all brands. This imaging device takes into consideration your surface and undertones in your skin, is not dependent uponВ ambient light, and allows you to filter based on preferencesВ like formulation type, price, SPF, and more. With these typesВ of technologies, you no longer need to rely onВ blind faith and trial and error to find yourВ best products-we haveВ scientific proof that they areВ right for you!
вЂњWe also offer in-store digital services like Skincare IQ and Fragrance IQ to help you better navigate those cluttered arenasВ by answering a multitude of questions aboutВ yourВ concerns, lifestyle,В preferences,В andВ more, to help narrow down the selection ofВ products that you're looking for. You can use these in-store screen displays on your own or with the assistance of a castВ member.вЂќ
вЂњBeauty education is aВ very importantВ way to avoid making mistakes when shopping for beauty products.В Whether it's through word of mouth, reading reviews online, or even Sephora's new store design called the Beauty TIP Workshop (short for Teach, Inspire, Play), there are tons of ways to learn more about beauty. Sephora offers elevated servicesВ featuring a completely interactive setup to teach new techniques and trends. Through theseВ services andВ classes,В clientsВ learn how to use the products they purchaseВ and have the confidence of knowing they can create whatever look they want,В while mitigating expensive and time-consumingВ trial and error. You can also have an unbiased, honest conversation about all things beauty in community forums.вЂќ
вЂњI would look for a place where you feel comfortable exploring without feeling pressure to buy somethingВ you don't want or like. Look for unbiased recommendations for beauty products that are right for you.вЂќ
вЂњEveryone is unique, but if you're concerned about an ingredient causing sensitivity for you, just ask for a sample! Most stores are able to give samples of all their products, so you can try it before investing in aВ full size. Often it's a matter of thinking aboutВ how your hair or skin behaves during certain times of the day, in certain weather,В or duringВ different seasons, but if you're truly stumped, most sales associates are trained to help 'diagnose' the right products for you. Stop in for a consultation!вЂќ
Keep scrolling to shop some of Sephora's top-selling products!Anastasia Beverly Hills Contour Kit $40ShopBareMinerals Original Foundation Broad Spectrum SPF 15 $29ShopBecca Shimmering Skin Perfector Pressed $38ShopBenefit They're Real! Lengthening & Volumizing Mascara $24ShopKat Von D Everlasting Liquid Lipstick $20ShopNars Audacious Lipstick $20Shop
Want more skincare tips? Here are 25 expert-recommended beauty rules.